Unlayer

Unlayer is a comprehensive suite of embeddable content creation tools designed to empower SaaS applications, CRMs, and enterprise platforms. It provides powerful, user-friendly, drag-and-drop builders for emails, landing pages, and documents, allowing businesses to offer professional content creation capabilities to their users without the massive investment of building them from scratch. Trusted by over 1,000 companies like Keap and Hive, Unlayer is built for scale, security, and seamless integration, helping businesses accelerate their go-to-market strategy and focus on their core product.

How to use Unlayer

Unlayer is built with a developer-first approach, ensuring a smooth and rapid implementation. The integration process is straightforward:

1. Installation: Install the Unlayer SDK into your project using npm/yarn or by including the script directly. It has zero external dependencies and is built with TypeScript for type safety.
2. Initialization: In your application's frontend code, initialize the editor by calling `unlayer.createEditor()`. You can pass configuration options to specify the editor type (email, page, etc.), customize its appearance to match your brand, and set up user permissions.
3. Loading and Saving: Use the editor's methods to load existing design templates (in JSON format) for users to edit.
4. Exporting Content: Once the user has finished designing, use the `exportHtml` function to get the final, clean HTML and the design JSON. This data can then be saved to your database and used in your application's workflows.
5. Advanced Integration: Leverage the comprehensive REST API, webhooks, and events to build deeper integrations, such as custom file storage, dynamic merge tags, and custom tool integrations. Unlayer is framework-agnostic and works seamlessly with React, Vue, Angular, Next.js, or vanilla JavaScript.

Core Features of Unlayer

• Email Builder: Create responsive, cross-client compatible emails with a professional visual editor, templates, and advanced features like AMP for Email.
• Page Builder: Design and build stunning landing pages and web content without writing any code.
• Document Builder: Generate dynamic, customizable documents and PDFs from templates.
• White-Label Solution: Fully customize the editor's interface, from colors and fonts to toolbars, to seamlessly match your brand's identity and design system.
• AI-Powered Assistance: Includes AI-assisted writing to generate copy, AI image generation, and automatic alt-text for images, enhancing productivity.
• Enterprise-Grade Security: SOC 2 compliant with 256-bit encryption at rest and continuous security monitoring to meet enterprise standards.
• Developer-First API: A comprehensive, well-documented API with TypeScript support, webhooks, and a clean interface for deep and custom integrations.
• Collaboration Tools: Features like custom blocks, synced blocks, user roles, and an audit tab facilitate teamwork and maintain brand consistency.
• High Availability: Guarantees 99.9% uptime SLA with a global, redundant infrastructure.

Use Cases for Unlayer

Unlayer is ideal for any SaaS platform that needs to offer content creation capabilities to its users.

• CRMs and Marketing Automation: Platforms like Keap integrate Unlayer to provide their users with powerful email and landing page builders, saving over a year of development time and allowing them to focus on core CRM features.
• Marketing Software: Companies like Hive use Unlayer to offer a high-grade email builder, which helped them close 40% more leads by enhancing their product offering.
• E-commerce Platforms: Tools like TargetBay empower their e-commerce clients to design beautiful promotional emails efficiently, saving users thousands of hours and reducing their reliance on designers.
• Internal Tools: Enterprises can embed Unlayer into their internal applications to streamline the creation of documents, reports, and internal communications.

Advantages of Unlayer

Integrating Unlayer provides a significant competitive edge. The primary advantages include a dramatic reduction in development time (up to 80%) and costs, allowing for a much faster go-to-market. It provides a future-proof investment with continuous innovation and frequent feature releases. By offloading the complexity of building and maintaining a content editor, your team can focus on its core business logic. The platform is built to scale and offers enterprise-grade security and reliability, ensuring it can handle mission-critical workflows for businesses of any size.

Pricing and Plans

Unlayer offers a flexible, freemium pricing model to suit different needs.

• Free Plan: $0 forever. Includes the core Email, Page, Popup, and Document builders with basic features for getting started.
• Launch Plan: Starting from $250/month. Includes everything in Free, plus white-labeling, font management, custom storage, AI features, and premium tools.
• Scale Plan: Starting from $750/month. Includes everything in Launch, plus custom blocks, team collaboration features, smart merge tags, and built-in themes.
• Optimize Plan: Starting from $2,000/month. Includes everything in Scale, plus custom themes, custom CSS, AMP support, and inbox previews.
• Enterprise Plan: Custom pricing. Offers a personalized solution with features like a brand style guide, dedicated customer success manager, on-premise deployment options, and enhanced security agreements.

A 14-day free trial is available for paid plans, and a 10% discount is offered for annual billing.