goaura

goaura is a modern, AI-powered repricing platform designed specifically for Amazon and Walmart marketplace sellers. It acts as an intelligent copilot, automating the complex and time-consuming task of price management to help businesses grow their sales profitably. By leveraging artificial intelligence, goaura analyzes market competition in real-time and automatically determines the optimal pricing strategy for each individual listing, ensuring sellers remain competitive while protecting their profit margins.

The platform is built for speed and efficiency, enabling users to connect their seller accounts and begin repricing in less than 10 minutes. It eliminates the need for manual price adjustments and complex spreadsheets, freeing up valuable time for sellers to focus on other critical aspects of their business, such as sourcing, marketing, and customer service. With support for both Amazon and the rapidly growing Walmart Marketplace, goaura provides a centralized solution for multi-platform e-commerce management.

How to use goaura

Getting started with goaura is a straightforward, three-step process designed for simplicity and speed:

1. Connect Your Account: Securely connect your Amazon or Walmart seller account using a secure OAuth link. This process is quick, taking under 60 seconds, and does not require sharing your account passwords.
2. Configure Your Settings: Import your product costs and define your pricing rules. You can set minimum and maximum prices automatically based on desired ROI, profit margin, or a fixed profit. Assign pre-built or custom AI-driven strategies to your listings, either individually or in bulk.
3. Go Live: Enable repricing with a single click. goaura's AI will immediately begin monitoring your listings and the competitive landscape, automatically adjusting prices 24/7 to capture the Buy Box and maximize your revenue and profits. You can monitor all pricing activity through a detailed log that explains what changed and why.

Core Features of goaura

• AI-Powered Repricing (Maven™): goaura's core AI engine, Maven™, acts as a repricing copilot, dynamically adjusting strategies in real-time for each listing to achieve the best possible outcome.
• Multi-Marketplace Support: Seamlessly manage and reprice products on both Amazon and Walmart from a single, unified dashboard.
• Instant Repricing (Hyperdrive™): Price updates are sent to marketplaces in seconds, giving you a competitive edge to win the Buy Box before competitors can react.
• Automated Workflows: Create custom, automated rules to manage your listings. For example, set listings to your maximum price overnight to capture sales at higher margins.
• Dynamic Min/Max Price Calculation: Automatically calculate and set minimum and maximum price boundaries based on your costs and desired profitability metrics like ROI, Profit Margin, Fixed Profit, and Profit Floor.
• Comprehensive Integrations: Connect goaura with other essential seller tools like InventoryLab, ScanPower, RestockPro, and Boxem to automatically import costs and other critical data, streamlining your operations.
• Detailed Analytics & Reporting: Access a log of every price update and export critical data to make informed, data-driven decisions about your business strategy.

Use Cases for goaura

goaura is versatile and benefits various types of e-commerce sellers:

• Wholesale & Arbitrage Sellers: Stay competitive on fast-moving listings by automatically undercutting competitors to win the Buy Box and then raising prices to maximize profit when competition subsides.
• Private Label Brands: Use AI strategies to test price elasticity, discover the optimal price point that balances sales velocity and profit margin, and defend against new competitors.
• Multi-Marketplace Retailers: Efficiently manage pricing strategies across both Amazon and Walmart, using platform-specific rules to optimize performance on each channel without manual intervention.
• Growing Businesses: Automate the repetitive task of repricing to scale operations without increasing headcount, allowing the team to focus on strategic growth initiatives.

Advantages of goaura

goaura offers significant advantages over manual repricing and traditional rule-based repricers:

• Profit Maximization: The AI doesn't just aim for the lowest price; it strategically raises prices whenever possible to boost your margins.
• Time Efficiency: Automates thousands of pricing decisions daily, saving countless hours of manual work.
• Data-Driven Decisions: Provides clear insights into pricing activity and market dynamics, empowering sellers with actionable data.
• Margin Protection: Strictly adheres to your set minimum and maximum prices, ensuring you never sell at a loss.
• User-Friendly Interface: Features a clean, intuitive design that makes it easy to navigate and manage, even for beginners.
• Expert Support: Offers world-class, in-house customer support from a team of experts based in Boston, MA.

Pricing and Plans

goaura offers a 14-day free trial with no credit card required. Plans are structured to scale with your business, with a 17% discount available for annual billing.

• Early Stage: $27/month for sellers with up to $10K in monthly sales. Includes unlimited listings and 1 marketplace.
• Essential: $97/month for sellers with up to $50K in monthly sales. Includes 2 marketplaces and more AI listings.
• Plus (Recommended): $197/month for sellers with up to $250K in monthly sales. Includes 3 marketplaces, more users, and increased feature limits.
• Pro: $297/month for sellers with up to $1M in monthly sales. Includes 5 marketplaces and unlimited workflows.
• Enterprise: Custom plans are available for sellers exceeding $1M in monthly sales.