Incremental

Incremental is a leading measurement and optimization platform purpose-built for the complexities of retail media. In an ecosystem where metrics like Return on Ad Spend (ROAS) can be misleading, Incremental provides clarity by isolating the true, incremental impact of advertising campaigns. It serves as a neutral, third-party arbiter, ensuring that advertisers receive unbiased, accurate data on their performance across all retail media networks (RMNs). By controlling for external factors such as seasonality, promotions, pricing, and organic search rank, Incremental delivers a precise understanding of what truly drives sales growth.

The platform is built on a foundation of data science, aiming to create a 'Science of More' for marketers. It moves beyond simple attribution to offer a holistic view of the commerce landscape. This retail-aware approach means that the platform understands the dynamic interplay between media, inventory, pricing, and placement, providing insights that are both deep and actionable. For brands and agencies navigating the fragmented world of RMNs, Incremental offers a single source of truth with a consistent measurement methodology, allowing for true apples-to-apples comparisons.

How to use Incremental

Getting started with Incremental involves a collaborative process designed to integrate seamlessly with your existing workflows and data sources.

1. Book a Personalized Demo: The first step is to schedule a demo with the Incremental team. This allows them to understand your specific business goals, challenges, and the retail media networks you operate on.
2. Data Integration: The platform connects to your various data sources. This includes retail media networks (e.g., Amazon Ads, Walmart Connect), digital shelf platforms, and internal commerce data. The process is designed to be secure and privacy-safe.
3. AI-Powered Analysis: Once integrated, Incremental's machine-learning models get to work. They analyze your campaign data, controlling for dozens of external variables to isolate the incremental lift generated by each specific ad campaign.
4. Unified Dashboard & Reporting: Access all your performance data in a single, consolidated dashboard. Track key metrics like incremental Return on Investment (iROI) and compare campaign performance across different retailers using a standardized methodology.
5. Optimize and Plan: Use the platform's insights to make data-driven decisions. Reallocate budgets to higher-performing campaigns and use the scenario planning tool to simulate the potential impact of future budget shifts, helping you forecast sales and hit your targets.

Core Features of Incremental

• Incremental Sales Optimization: Moves beyond ROAS to measure the true causal impact of advertising on sales, controlling for external factors to prevent misattribution.
• Neutral Third-Party Measurement: As a company that doesn't buy or sell media, Incremental provides completely unbiased and trustworthy performance data, eliminating conflicts of interest.
• Consistent Cross-Network Reporting: Applies a standardized measurement methodology across all retail media networks, enabling fair and easy comparison of performance in one unified platform.
• Scenario Planning and Forecasting: A powerful tool that allows users to simulate different budget scenarios to predict future incremental sales, helping with budget planning and goal setting.
• Commerce Data Engine: A robust data platform that tracks not just media performance but also key commerce dynamics like inventory levels, search rank, promotions, and competitive pricing.
• Omnichannel and Privacy-Safe: Connects media investments and sales across both online and offline channels with a methodology that is not reliant on third-party cookies, ensuring future-proofed measurement.
• Automated Reporting and Goal Tracking: Proactively monitors progress towards sales and profit goals, delivering automated updates and identifying opportunities to close performance gaps.

Use Cases for Incremental

For CPG Brands: A global brand like Bayer can use Incremental to optimize its ad spend on retailers like Amazon. By shifting focus from ROAS to iROI, they can identify which campaigns are truly driving new sales versus capturing existing demand, leading to significant improvements in efficiency (as seen in their case study, which showed a 32% iROI improvement).

For Marketing Agencies: An agency managing multiple client accounts can use Incremental to provide transparent, data-backed reports. It allows them to justify their media strategies with concrete proof of incremental growth and make smarter, cross-retailer budget allocation recommendations.

For Retail Media Buyers: A media buyer can use the platform to move beyond vanity metrics. Instead of just reporting a high ROAS on a branded search campaign that would have converted anyway, they can prove they are driving new customer acquisition and profitable growth, aiding in joint business planning (JBP) discussions with retailers.

Advantages of Incremental

The primary advantage of Incremental is its commitment to trust and accuracy. By being a neutral third party and using sophisticated data science, it provides a level of clarity that is often missing in the native reporting tools of media platforms. Its actionable insights allow users to not just understand performance but to actively improve it. The unified, standardized view saves countless hours of manual data consolidation and enables true strategic planning. Finally, its retail-aware and privacy-safe approach makes it a robust and forward-thinking solution for the modern commerce landscape.

Pricing and Plans

Incremental offers enterprise-level solutions with pricing tailored to the specific needs of each client. Pricing is not publicly listed. To get a personalized quote, potential customers are encouraged to book a demo with the Incremental sales team to discuss their company's scale, data sources, and business objectives.