Quartile

Quartile stands as the world's largest retail media optimization platform, dedicated to fueling the growth of e-commerce brands through a powerful combination of patented AI technology and unmatched strategic expertise. Trusted by over 5,300 brands globally, Quartile manages more than $2 billion in annual retail ad spend, driving significant results for businesses ranging from small sellers to large enterprises. The platform provides a unified solution to control, understand, and automate advertising across all major marketplaces and channels, including Amazon, Walmart Connect, and Google Ads.

The core of Quartile's approach is its ability to transform raw data into actionable, data-driven strategies. By ingesting rich signals and historical performance data from every channel down to the individual product level (per ASIN), its proprietary algorithms generate deep insights. This enables dynamic, real-time campaign adjustments and ensures that every dollar of ad spend is used to its maximum potential.

How to use Quartile

Getting started with Quartile involves a collaborative process designed to align the platform's capabilities with your specific business goals:

1. Request a Demo: The initial step is to contact the Quartile team for a personalized demonstration. During this session, you'll discuss your business needs, current advertising challenges, and monthly ad spend.
2. Account Integration: Once onboarded, you will connect your e-commerce and advertising accounts (e.g., Amazon Seller Central, Walmart Connect, Google Ads) to the Quartile platform.
3. Data Ingestion and Analysis: Quartile's system begins ingesting your historical and real-time performance data. Its AI algorithms analyze this information to understand product performance, market trends, and customer behavior.
4. Strategy Development: A dedicated team of Quartile experts works with you to craft a bespoke advertising strategy based on the data-driven insights generated by the platform.
5. Automated Optimization: The platform takes over the day-to-day campaign management, automating tasks like dynamic bidding based on real-time data and adjusting ad placements by the hour to connect with customers at the most opportune moments.
6. Performance Monitoring and Reporting: You gain access to an intuitive dashboard with expansive reports and insights. This allows you to track key metrics, measure ROAS, and identify new opportunities for growth.

Core Features of Quartile

• Omni-Channel Advertising Management: A single, unified platform to manage and optimize ad campaigns across Amazon, Walmart Connect, Google Ads, and other major retail media networks.
• AI-Powered Bidding and Targeting: Utilizes patented AI and machine learning algorithms for real-time, dynamic bid adjustments and precise keyword and audience targeting.
• Granular, Product-Level Insights: Drills down to the individual ASIN/product level to analyze performance, enabling highly specific and effective optimization strategies.
• Full-Funnel Campaign Automation: Automates campaign creation and management for all stages of the customer journey, from brand awareness and consideration to purchase and loyalty.
• Hybrid Service Model (AI + Human Expertise): Combines its cutting-edge platform with a white-glove managed service, providing every client with a dedicated team of experts for strategic guidance and proactive optimization.
• Advanced Reporting and Analytics: Delivers comprehensive, real-time reports that provide a clear view of performance across all channels and unlock actionable insights for strategic decision-making.

Use Cases for Quartile

Quartile has a proven track record of driving success for brands across various sectors:

• Accelerating Growth on New Marketplaces: Brands like Best Choice Products leveraged Quartile to unlock the potential of Walmart Connect, achieving a +50% increase in total sales YoY while improving ROAS by 27%.
• Maximizing Ad Spend Efficiency: Earth Rated utilized Quartile's optimization to save over $80,000 per month in ad spend while simultaneously improving campaign performance.
• Driving Multi-Channel Sales: Capezio implemented a multi-touch advertising strategy with Quartile's real-time optimization, resulting in record sales across multiple platforms.
• Restoring and Scaling Amazon Performance: Boldify partnered with Quartile to restore its Amazon advertising performance and achieve record sales growth during peak shopping seasons.
• Improving Google Ads ROAS: GoFoodservice doubled its Google Ads ROAS through Quartile's strategic keyword bidding and campaign management.

Advantages of Quartile

Quartile offers a distinct competitive edge through its unique approach:

• Superior Results: Clients experience an average increase of 41% in ROAS, backed by a robust platform and expert strategy.
• Holistic View: The omni-channel platform breaks down data silos, providing a complete picture of advertising performance across the entire retail media landscape.
• Data-Driven Strategy: Moves beyond simplified funnel concepts by using granular, real-time data to fuel informed, effective advertising decisions.
• Scalability and Support: Offers the same high-touch, white-glove service to all clients, regardless of size, ensuring that both emerging brands and established enterprises can scale effectively.
• Industry Recognition: Awarded as the #1 Retail Media Platform by G2 and recognized by Amazon Ads for technology innovation, validating its leadership and effectiveness in the market.

Pricing and Plans

Quartile's pricing is customized based on the client's specific needs and monthly advertising spend. The model is designed to be scalable for businesses of all sizes, from those just starting to spend on ads to large enterprises managing over $200k+ per month. To receive a detailed quote and a personalized plan, potential customers are encouraged to request a demo through the Quartile website.