Infer

Infer, now part of Frisbii, is a powerful predictive analytics platform that empowers Go-To-Market (GTM) and Revenue Operations (RevOps) teams to harness the full potential of their data. It specializes in creating bespoke machine learning models that convert messy, disparate data sources into clear, predictive insights. This enables businesses to make informed decisions regarding customer churn, lead quality, sales forecasting, and more. The platform's core mission is to democratize data science, making it accessible for business professionals without requiring a PhD in mathematics or astrophysics, as reflected in the expertise of its founders.

By analyzing historical data, Infer identifies the key drivers behind business outcomes. It then utilizes Generative AI to translate these complex findings into simple, everyday language, making deep insights understandable to everyone on the team. The platform doesn't just provide historical analysis; it looks to the future by predicting specific outcomes for each data point, such as which leads are most likely to convert and when. These predictions are then pushed directly into the systems your teams use daily, ensuring that opportunities are never missed.

How to use Infer

Using Infer is a streamlined process designed to integrate smoothly into your existing workflows:

1. Integrate Your Data Sources: Connect Infer to your key systems. It offers robust integrations with major data connectors like Salesforce, HubSpot, Snowflake, Google BigQuery, Azure, Redshift, and even Google Sheets. This allows Infer to both read historical data and write predictive insights back into these platforms.
2. Model Creation: Infer's engine gets to work, analyzing your historical data to build custom machine learning models tailored to your specific business goals, whether it's predicting churn, scoring leads, or forecasting revenue.
3. Generate Predictions & Insights: The platform generates continuous predictions. For example, it can score new leads in real-time or flag accounts at high risk of churning. GenAI-powered features explain the 'why' behind these predictions in plain English.
4. Operationalize Insights: Predictions and alerts are automatically synced to your CRM, ad platforms, or email tools. This allows your sales, marketing, and success teams to act on the insights immediately—prioritizing the right leads, launching retention campaigns, or adjusting sales strategies.
5. Measure and Refine: Track your key business KPIs directly within Infer. Unlike traditional dashboards, Infer explains the root causes behind metric fluctuations, eliminating the need for time-consuming deep dives and allowing for real-time, data-driven adjustments.

Core Features of Infer

• Predictive Lead & Account Scoring: Go beyond basic demographics. Infer analyzes behavioral, firmographic, and historical interaction data to identify which prospects are most likely to convert, helping sales teams prioritize their efforts effectively.
• AI-Powered Forecasting: Create custom, dynamic sales forecasts that operate directly within your CRM. Understand which deals are likely to close, when, and for how much.
• Churn Prediction: Proactively identify customers at risk of churning. Infer provides insights into the reasons for the churn risk, enabling customer success teams to intervene with targeted retention strategies.
• Explainable AI (XAI) with GenAI: Complex machine learning outcomes are simplified and presented in natural language, making it easy for non-technical stakeholders to understand the factors driving business results.
• Automated KPI Monitoring & Root Cause Analysis: Get notified when key metrics like revenue or conversion rates change, and instantly understand the underlying drivers without manual analysis.
• Seamless GTM Stack Integration: Read and write data to and from essential platforms like Salesforce, HubSpot, Snowflake, BigQuery, Redshift, and more, ensuring insights are always actionable.

Use Cases for Infer

Infer is a versatile tool adaptable to various roles and business needs:

• For RevOps Teams: Optimize the entire sales funnel, build highly accurate and automated forecasts, and provide leadership with clear, explainable reports on KPI performance and its root causes.
• For Sales Teams: Dramatically increase efficiency by focusing on leads with the highest conversion probability. As cited by a customer, Bruntwood, Infer helped reduce their sales cycle by one week per deal, saving over $100k annually.
• For Marketing Teams: Enhance campaign targeting by understanding the profiles of high-value customers. Optimize ad spend by focusing on channels and audiences that yield the best predictive scores.
• For Data Analytics Teams: Accelerate the path from raw data to deep business insights. Empower analysts to build and deploy bespoke machine learning models with a single line of SQL, freeing up data science resources for more complex challenges.

Advantages of Infer

Infer offers a distinct competitive edge by making advanced AI practical and accessible. Its primary advantages include its ability to deliver truly bespoke models without requiring an in-house data science team, its seamless integration that pushes insights directly into operational workflows, and its use of GenAI to make complex data stories simple and actionable for all business users. This transforms teams from being reactive to proactive, allowing them to anticipate changes and seize opportunities before competitors do.

Pricing and Plans

Infer's pricing information is not publicly listed on the website. As a platform offering bespoke enterprise-level solutions, they likely provide custom pricing based on the scale of data, number of users, and specific integration needs. To get detailed pricing information and a demonstration of the platform, it is recommended to contact their sales team directly through their website.