Mayan

Mayan is a comprehensive growth automation platform specifically designed for Amazon sellers. Founded by MIT data scientists and staffed by experienced Amazon FBA professionals, Mayan offers a unique blend of sophisticated AI technology and practical, hands-on expertise. The platform's mission is to simplify the complexities of selling on Amazon, enabling brands of all sizes to accelerate their growth and achieve greater profitability. It addresses the most critical aspects of an FBA business: advertising, pricing, and inventory, providing an all-in-one solution to drive success.

The core of Mayan is its powerful AI engine, which automates data-intensive tasks, allowing sellers to focus on strategic business growth. From real-time bid adjustments in PPC campaigns to dynamic pricing strategies that win the Buy Box, Mayan's technology is engineered for performance. Unlike 'black box' AI solutions, Mayan provides customizable controls, ensuring that the automation aligns perfectly with the seller's specific business goals and rules.

How to use Mayan

Getting started with Mayan is a streamlined process designed to deliver value quickly:

1. Connect Your Account: Securely link your Amazon Seller Central account to the Mayan platform to allow data synchronization.
2. Choose Your Plan: Select the service level that fits your business needs, from the free Inventory Optimization tool to the self-serve Smart Ads platform or a full-service Expert Managed package.
3. Set Your Strategy: For self-service tools, define your objectives. For advertising, set your target ACoS or ROAS. For pricing, establish minimum/maximum price points, COGS, and desired profit margins.
4. Activate Automation: Let Mayan's AI take over. The platform will automatically create and optimize ad campaigns, adjust product prices in real-time, and provide inventory replenishment alerts.
5. Monitor and Collaborate: Use the intuitive dashboard to track key metrics like profitability, ad performance, and sales velocity. If you're on a managed plan, collaborate with your dedicated Account Manager through regular strategy calls to refine your approach and unlock further growth.

Core Features of Mayan

• AI-Powered Advertising Optimization: Automates every aspect of Amazon PPC, including campaign creation, keyword harvesting, targeting optimization, and real-time bid adjustments to maximize ROAS.
• Automated Pricing Optimization: A smart, profit-centric repricer that automatically adjusts prices based on market competition, inventory levels, and sales velocity, all while working within your custom-defined min/max profit rules.
• Inventory Management & Optimization: Provides accurate inventory predictions and replenishment alerts to prevent stockouts. It features inventory-informed ad automation, which automatically pauses ads for out-of-stock items to prevent wasted spend.
• Comprehensive Analytics & Reporting: A centralized dashboard that offers a clear view of your brand's overall financial performance, including a detailed profitability dashboard that goes beyond Amazon's native reports.
• Expert Managed Services: For sellers seeking hands-on support, Mayan offers dedicated Account Managers who are Amazon PPC experts. They provide brand strategy consulting, performance calls, and full management of advertising efforts.
• Advanced Targeting & Research Tools: Includes a keyword generator, category targeting, and competitor product targeting tools to uncover new growth opportunities.

Use Cases for Mayan

Mayan is versatile and serves Amazon sellers at various stages:

• Growing Brands: Sellers looking to scale their operations can use Mayan to automate PPC and pricing, freeing up time to focus on product development and brand building. Case studies like Wolf Tactical show a 98.6% increase in sales.
• Large Enterprises: Enterprise teams can leverage Mayan to manage complex ad structures across multiple brands, reduce ad spend, and improve overall efficiency, as seen with a major seller who increased ROAS by 25% in 3 months.
• Sellers Seeking Profitability: Businesses focused on improving margins can use the profit-centric repricer and ad optimization tools to boost their bottom line. Bazillion Dreams saw an 812% increase in ROAS.
• Agencies and Aggregators: Manage multiple client accounts efficiently with a unified platform that provides robust automation and reporting capabilities.

Advantages of Mayan

Mayan stands out from competitors due to its unique combination of strengths:

• MIT-Led Technology: The platform is built on a foundation of cutting-edge data science and machine learning, ensuring unrivaled performance and precision.
• Human Expertise: It's not just software. Mayan provides access to a team of Amazon experts who guide customers, offering strategic advice that technology alone cannot.
• Holistic Growth Platform: By integrating advertising, pricing, and inventory optimization, Mayan provides a complete solution for FBA success, eliminating the need for multiple disparate tools.
• Proven Results: Mayan is an Amazon Ads Verified Partner with numerous case studies demonstrating significant increases in sales, ROAS, and ad profit for its clients.
• Customizable and Transparent: Sellers retain control. The AI operates within the rules and boundaries you set, providing transparency and trust in the automation process.

Pricing and Plans

Mayan offers a flexible pricing structure to cater to different needs and scales:

• Self-Serve Solutions:
  • Inventory Optimization: Free. Includes inventory predictions and ad pausing/enabling based on stock levels.
  • Smart Ads Platform: $199/month. Includes all self-serve advertising optimization tools, campaign creation, targeting, and a profitability dashboard.
• Expert Managed Advertising Packages: These plans include a dedicated Account Manager and strategic consulting.
  • Advanced: Starts at $1,000/month. Designed for sellers with fewer ASINs, includes monthly strategy calls.
  • Professional: Custom pricing. For sellers with moderate complexity, includes bi-weekly strategy calls.
  • Enterprise: Starts at $3,500+/month. For large sellers with multiple brands, includes a dedicated account team and weekly strategy calls.

All managed plans include the full suite of platform features, including advanced reporting, a free ZonGuru account, and access to insider trends.