Shaped Overview
Shaped is a comprehensive AI-native personalization platform designed for technical teams to rapidly experiment with and deploy advanced AI search, recommendations, and personalization features. It provides a real-time, configurable relevance engine that transforms user behavior into actionable insights, helping businesses understand and control their growth. The platform is built for scale, ensuring enterprise-grade security and performance for marketplaces, e-commerce sites, social media, and media platforms.
By leveraging a state-of-the-art model library, including fine-tuned LLMs and neural ranking models, Shaped allows companies to move beyond basic personalization and implement sophisticated systems that can handle complex business objectives. It offers a significant advantage over traditional solutions by providing greater control, transparency, and faster implementation cycles, promising a guaranteed performance lift within the first 30 days.
How to use Shaped
Integrating Shaped is designed to be a swift and straightforward process, achievable by a single engineer within one sprint. The typical workflow is as follows:
- Connect Data Sources: Easily connect your existing data sources to Shaped. The platform supports direct integrations, allowing you to start feeding it behavioral and item data in minutes.
- Train Your First Model: Once your data is connected, you can train your first custom model in just a few hours. Shaped's system analyzes your data and fine-tunes models for your specific use case.
- Integrate with Your App: Using the provided SDKs for languages like JavaScript and Python, you can fully integrate the ranking API into your application. The integration is as simple as installing the client (e.g.,
npm install @shaped.ai/client) and making API calls to fetch personalized rankings for users (e.g.,await rank({model_name: 'for_you_feed', user_id: '3'});). - Experiment and Optimize: Utilize the platform's analytics and explainability features to monitor performance, understand model decisions, and continuously experiment with different ranking components to achieve your business goals.
Core Features of Shaped
- Real-Time Adaptability: Ingests and re-ranks content in real-time based on live user behavioral signals, ensuring recommendations are always fresh and relevant.
- State-of-the-Art Model Library: Provides access to fine-tuned Large Language Models (LLMs) and advanced neural ranking models for top-tier performance.
- Highly Customizable: Allows teams to build, test, and experiment with custom ranking and retrieval components tailored to any use case.
- Explainable Results: Offers in-session analytics and performance metrics to visualize, evaluate, and interpret data and model behavior, moving away from 'black box' AI.
- Secure & Scalable Infrastructure: Built with enterprise-grade security, being GDPR and SOC 2 Type 2 compliant, and designed to scale to hundreds of millions of users and billions of requests.
- Multi-Objective Optimization: Enables businesses to balance multiple goals simultaneously, such as buyer experience, seller success, and overall profitability in a marketplace.
- Cold-Start Problem Solution: Employs advanced similarity algorithms and exploration techniques to provide relevant results for new users and items from the very beginning.
Use Cases for Shaped
Shaped is versatile and can be applied to various digital platforms:
- Marketplaces: Optimize all sides of the marketplace by balancing buyer and seller needs, improving product discovery, and increasing average order value.
- E-Commerce: Drive conversions and retention by personalizing product recommendations, search results, cart upselling, and 'frequently bought together' sections.
- Social Media: Turn traffic into a thriving community by boosting user engagement and retention with personalized feeds and content discovery.
- Media Platforms: Increase subscriptions and user engagement by recommending relevant articles, videos, or podcasts, turning casual visitors into loyal subscribers.
Advantages of Shaped
Shaped offers a competitive edge through several key advantages:
- Speed to Market: The entire integration process is designed to be completed in days, not months, allowing for a payback period of weeks.
- Developer-Centric: Built for technical teams of all expertise levels, from novice developers to machine learning experts, with comprehensive documentation and SDKs.
- Guaranteed Performance: Shaped is confident in its ability to deliver results, offering a guaranteed lift in key metrics within the first 30 days or your money back.
- Full Control and Transparency: Unlike rigid, one-size-fits-all solutions, Shaped provides a control panel to tune models according to specific business objectives and offers clear insights into why certain items are ranked.
Pricing and Plans
Shaped offers a flexible pricing structure designed to fit different organizational needs:
- Free Trial: A 7-day, full-feature access trial ideal for quick evaluation. It includes all API endpoints and email/community support.
- Starter Plan: A full-featured platform designed for startups and growth teams. It includes flexible data ingestion, real-time APIs, an end-to-end personalization pipeline, a built-in experimentation engine, and email/Slack support. Pricing is available upon request.
- Growth Plan: Tailored for scaling product teams, this plan includes all Starter features plus dedicated solutions engineering, custom SLAs, custom onboarding, and priority 24/7 Slack support. Pricing is available upon request.
Traffic
Latest traffic
Status
Monthly traffic trend
- 2025-9: 39.8K
- 2026-1: 72.9K
- 2026-2: 67.4K
- 2026-3: 59.9K
- 2026-4: 56.8K
- 2026-5: 87.5K
Geography
Top 5 countries / regions
- 🇺🇸United States54.8%
- 🇻🇳Vietnam12.4%
- 🇳🇬Nigeria12.2%
- 🇮🇳India10.8%
- 🇬🇧United Kingdom9.8%
Traffic sources
| Source type | Percentage |
|---|---|
Direct | 86.6% |
Referral | 13.4% |
Top keywords
| Keyword | Cost per click |
|---|---|
| pinecone open source alternative | $0.00 |
| shaped | $1.38 |
| shaped ai | $0.80 |
| shaped brooklyn | $0.00 |
| two tower model | $0.00 |
Shaped Alternatives

Luigi's Box
Luigi's Box is an AI-powered suite of tools for e-commerce, designed to enhance product search and discovery. It helps online businesses increase conversions, average order value, and customer satisfaction through features like intelligent search, personalized recommendations, and in-depth analytics. It integrates seamlessly with any tech stack.
Business Intelligence
SpoiledChild
SpoiledChild is an intelligent beauty and wellness brand that uses an AI-powered engine, SpoiledBrain, to provide personalized skin and hair care recommendations. By analyzing millions of data points and your unique profile through a simple quiz, SpoiledBrain identifies the exact products you need, eliminating guesswork. The platform offers a range of data-formulated, anti-aging products with a focus on sustainability through refillable packaging and a "Try Before You Buy" model.
Recommendation Engine
recos.studio
recos.studio is an AI-powered platform that enables e-commerce and content websites to create and deploy personalized recommendation engines. Boost user engagement, increase conversion rates, and enhance customer experience with smart, data-driven suggestions.
Business Intelligence

GroupBy
GroupBy is an AI-powered Product Discovery Platform for eCommerce, leveraging Google Cloud Vertex AI. It enhances online shopping with Google-quality search, personalized recommendations, automated data enrichment, and advanced merchandising tools. Designed for B2B and B2C retailers, it aims to boost conversions, customer loyalty, and revenue by creating highly relevant and engaging user experiences.
AnalyticsShaped Categories
Shaped Embed Widget
Copy this embed code to place the badge on your blog, article, or product site and send readers directly to this ToolMage detail page.













Shaped Comments (0)
Sign in to comment.
Sign inNo comments yet.