Pipefy Overview

Pipefy is a comprehensive, AI-powered platform designed to revolutionize business process management through low-code automation. Founded in 2015 out of a need for a more flexible and user-friendly solution, Pipefy has grown into a global leader, enabling over 4,000 companies, including giants like Visa, IBM, and Coca-Cola, to orchestrate their critical operations. The platform's core philosophy is to empower every 'doer'—from team members to managers—to design, run, and automate their workflows efficiently, without writing a single line of code.

At the heart of Pipefy are its AI Agents, autonomous entities that learn patterns, make decisions, and execute tasks without human intervention. These agents can be deployed in minutes using natural language, transforming complex processes into streamlined, intelligent operations. This approach significantly reduces manual work, minimizes errors, and frees up teams to focus on high-value strategic initiatives.

How to use Pipefy

Getting started with Pipefy is designed to be intuitive and fast. Users can begin by choosing from hundreds of pre-built, customizable workflow templates tailored for various departments and industries. The platform's dynamic low-code/no-code interface allows for the visual construction of workflows. You can define process phases, set rules, create forms, and establish automations through simple drag-and-drop actions and natural language commands. For instance, you can instruct an AI Agent to 'rank candidates based on resume keywords' or 'flag financial reports with inconsistencies.' The platform also integrates seamlessly with over 300 applications like Slack, Microsoft Teams, ERPs, and CRMs, ensuring a unified and connected operational ecosystem.

Core Features of Pipefy

AI Agents: Autonomous agents that execute tasks like candidate screening, credit risk assessment, document verification, and lead segmentation.
Agentic Workflows: AI-guided processes that adapt dynamically to context, ensuring precise and secure execution.
Dynamic Low-Code/No-Code Builder: A visual interface for building, adapting, and scaling complex workflows without needing development resources.
Extensive Integrations: Over 300 ready-made connectors and a flexible API to link Pipefy with ERPs, CRMs, databases, and other essential business systems.
Process Templates: A vast library of customizable templates for HR, Finance, Procurement, Marketing, and more, enabling rapid deployment.
Centralized Request Management: A single portal to receive, track, and manage requests from internal and external stakeholders.
Advanced Analytics and Reporting: Real-time dashboards and reports provide visibility into process performance, helping identify bottlenecks and opportunities for improvement.
Enterprise-Grade Security: Features like role-based access control, Single Sign-On (SSO), and two-factor authentication ensure data is private and secure.

Use Cases for Pipefy

Pipefy's flexibility allows it to transform operations across various business functions:

Human Resources: Automating the entire employee lifecycle, from resume screening and candidate ranking to employee onboarding, performance management, and feedback analysis.
Financial Services: Streamlining credit risk assessment, automating financial report data extraction, identifying financial anomalies, and ensuring compliance.
Insurance: Managing claims processing, verifying documents, detecting potential fraud, and identifying cross-selling opportunities based on customer data.
Procurement: Centralizing and automating procure-to-pay (P2P) workflows, including purchase requisitions, approvals, and contract expiration monitoring.
Marketing: Segmenting leads for targeted campaigns and creating automated, personalized email cadences to nurture prospects.
Consumer Goods: Optimizing supply chain inventory, automating stock replenishment, and tracking customer support resolutions to ensure timely service.

Advantages of Pipefy

Pipefy delivers quantifiable business impact, as validated by a Forrester Total Economic Impact™ study. Key advantages include a 260% ROI, a payback period of less than 6 months, a 40% average time saving on tasks, and a 50% reduction in development time. It empowers non-technical users, breaking down barriers to innovation and allowing teams to solve their own challenges. By centralizing processes and integrating disparate systems, Pipefy eliminates data silos, enhances visibility, and drives smarter, data-driven decisions, ultimately leading to significant cost savings and scalable growth.

Pricing and Plans

Pipefy offers a tiered pricing structure to suit different organizational needs:

Starter: A free plan for small teams and startups, including Pipefy AI, up to 5 processes, and 10 users.
Business: A per-user/month plan for mid-market teams, offering unlimited processes and users, API access, conditional logic, and more.
Enterprise: Designed for large companies needing advanced security, control, and support. It includes multiple automations, integrations, SSO, and custom support.
Unlimited: A custom plan for organizations requiring unlimited automation, database records, and storage, along with expert implementation support.
Special SMB Plan: A heavily discounted offer for small and medium-sized businesses (11-200 employees), providing access to all features at a fixed price.

All paid plans can be billed monthly or annually, with a discount for annual subscriptions.

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Traffic

Latest traffic

Monthly visits2.6M

Avg visit duration7:54

Pages per visit7.10

Bounce rate47.2%

Status

Rising+7.4%vs previous month

Updated at 2026-06-11

Monthly traffic trend

Geography

Top 5 countries / regions

🇧🇷Brazil
95.7%
🇿🇦South Africa
1.6%
🇵🇭Philippines
1.1%
🇺🇸United States
0.9%
🇨🇴Colombia
0.7%

Traffic sources

Source type	Percentage
Direct	79.8%
Email	13.8%
Referral	6.4%

Total

100%

Direct79.8%

Email13.8%

Referral6.4%

Top keywords

Keyword	Cost per click
n8n	$0.69
pipedrive	$12.17
pipefy	$3.13
texto longo pipefy	$0.00
utmify	$0.47

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