Borong

Borong, formerly known as Dropee, is a comprehensive, AI-driven B2B ecosystem dedicated to empowering Small and Medium-sized Enterprises (SMEs) across Southeast Asia. Its core mission is to make wholesale trade easier and more efficient, connecting retailers, suppliers, and large corporations on a single, intelligent platform. By leveraging technology, Borong provides businesses with the right products, at the right price, from the right partners, fostering growth and strengthening local economies. The platform has facilitated over USD $1 billion in wholesale transactions, serving a network of over 200,000 retailers and 30,000 businesses.

How to use Borong

Borong offers tailored experiences for different types of users, from small retailers to large enterprises.

For Retailers & SMEs:

1. Sign Up: Create a free account on the Borong platform to get started.
2. Discover Products: Browse the extensive marketplace with over a million wholesale products from thousands of verified suppliers. Use smart filters and AI-powered recommendations to find best-sellers for your store.
3. Place Orders: Add products to your cart and place orders directly through the platform, consolidating purchases from multiple suppliers.
4. Apply for Credit: If you need to manage cash flow, apply for Borong Credit. You can get instant approval for up to RM2,500 or apply for higher limits to buy inventory now and pay later.

For Suppliers:

1. Register Your Business: Join the network of over 30,000 businesses selling on Borong.
2. List Your Products: Upload your product catalog to reach a vast audience of over 200,000 active retailers.
3. Manage Operations: Use the platform's tools to manage inventory, process orders, and communicate with buyers.
4. Grow Your Reach: Leverage Borong's network to expand your market presence and scale your wholesale business.

For Large Enterprises:

1. Request a Consultation: Contact the Borong enterprise team for a free consultation to discuss your specific procurement needs.
2. Custom Setup: Work with Borong experts to create custom procurement workflows, dashboards, and supplier management systems.
3. Optimize Spending: Utilize the Procurement Hub's analytics to gain full visibility into spending, identify cost-saving opportunities, and leverage strategic sourcing services.

Core Features of Borong

• AI-Powered Wholesale Marketplace: A vast digital marketplace where retailers can discover and purchase over a million products from a wide network of pre-vetted suppliers. AI algorithms provide personalized product recommendations and demand forecasting.
• Borong Credit (BNPL): A flexible financing solution that allows businesses to buy inventory now and pay up to 60 days later. It offers instant credit up to RM2,500 and higher limits up to RM250,000+ with minimal documentation, requiring no collateral.
• Procurement Hub for Enterprises: A comprehensive suite of tools for larger businesses, including vendor assurance and management, fair market pricing analysis, custom procurement workflows, real-time spending dashboards, and strategic sourcing-as-a-service.
• Spend Visibility & Analytics: AI-driven analytics tools that provide deep insights into procurement spending, helping businesses track expenses, identify savings opportunities, and make data-informed decisions.
• RetailGo Modernization: A specialized service that helps traditional retail stores modernize their operations with better pricing, optimized stock levels, and access to exclusive promotions.
• Integrated Vendor Management: A system that ensures all suppliers are pre-vetted, reducing sourcing risks and guaranteeing quality and reliability for buyers.

Use Cases for Borong

FMCG & Retail: A local grocery store uses Borong to streamline its weekly restocking process. They use Borong Credit to purchase a large inventory of popular snacks and beverages for an upcoming holiday season, ensuring they are well-stocked without tying up immediate cash flow. The platform's analytics help them identify emerging consumer trends.

Manufacturing & Industrial: A mid-sized manufacturing firm utilizes the Borong Procurement Hub to source raw materials. The platform's vendor management system allows them to connect with reliable, pre-vetted suppliers, while the cost optimization tools help them secure bulk purchasing discounts, reducing production costs.

Oil & Gas: A large company in the oil and gas sector leverages Borong's Procurement-as-a-Service for non-core supplies. This allows them to outsource the sourcing and contract management for office supplies and maintenance equipment, ensuring compliance and efficiency while their internal team focuses on strategic procurement.

Large Corporate Offices: A multinational corporation with several offices uses Borong to centralize its procurement of office supplies. Custom dashboards provide the head office with real-time visibility into the spending of each branch, enforcing budget controls and optimizing overall expenditure.

Advantages of Borong

Borong offers a unique blend of technology, financing, and market access that sets it apart.

• Improved Cash Flow: Borong Credit provides crucial financial flexibility, allowing businesses to invest in inventory and growth without upfront payment.
• Streamlined Procurement: The platform centralizes purchasing, supplier communication, and payment, saving businesses significant time and administrative effort.
• Cost Optimization: Access to fair market pricing, bulk purchasing power, and spend analytics helps businesses reduce procurement costs.
• Reduced Risk: The network of pre-vetted suppliers ensures product quality and reliability, minimizing supply chain risks.
• Data-Driven Growth: AI-powered insights on market trends and spending patterns enable businesses to make smarter, more strategic decisions.
• Scalability: The platform is designed to support businesses at every stage, from a small retail startup to a large enterprise with complex procurement needs.

Pricing and Plans

Borong's pricing structure is designed to be flexible and accessible.

• Marketplace Access: Joining the Borong marketplace as a buyer or seller is typically free. The platform generates revenue through transaction fees or other service-based models.
• Borong Credit: This is a financing service. It is not a loan, but a credit limit. There are no hidden fees for using the credit, but a small late payment fee applies if the payment is overdue. The service is designed to be transparent and straightforward.
• Procurement Hub Solutions: Pricing for the advanced procurement solutions for enterprises is customized based on the business's specific needs, scale, and the services required (e.g., custom dashboards, strategic sourcing). Businesses are encouraged to request a free consultation to get a tailored quote.

To get started, businesses can apply for different tiers of credit directly on the website, starting from an instant RM500 limit by simply binding a debit/credit card.