Seline

Seline Analytics is a modern, privacy-focused analytics platform designed as a simple and joyful alternative to complex tools like Google Analytics. It provides a comprehensive suite of features for both website and product analytics, catering to static websites, web applications, and e-commerce stores. Built by an independent, self-funded team, Seline prioritizes user experience, data privacy, and performance. It is a cookieless, EU-based solution that is fully GDPR compliant, eliminating the need for cookie consent banners.

The platform is engineered for clarity and ease of use, allowing users to gain actionable insights without navigating endless dashboards. Its core philosophy is to combine the simplicity of tools like Plausible with the power of advanced product analytics features found in platforms like Amplitude or Mixpanel, but in a much more digestible and intuitive package.

How to use Seline

Getting started with Seline is designed to be a quick and straightforward process, typically taking only a few minutes.

1. Sign Up: Create an account on the Seline website. The free plan does not require a credit card.
2. Add the Script: Copy the lightweight (~2kb) JavaScript snippet provided by Seline.
3. Integrate: Paste the snippet into the `` section of your website's HTML. Seline offers seamless integrations with popular platforms and frameworks like WordPress, Webflow, Next.js, Framer, Shopify, and Google Tag Manager.
4. Explore Data: Once the script is live, Seline will immediately start tracking visitor data. You can log in to your dashboard to see real-time analytics, including traffic sources, visitor journeys, and more.
5. Advanced Setup (Optional): For deeper insights, especially for SaaS and e-commerce, you can send custom events to track specific user interactions (e.g., 'signed up', 'upgraded plan'), identify users with custom attributes to build user profiles, and integrate with Stripe for revenue tracking.

Core Features of Seline

• Intuitive Dashboard: A clean, real-time overview of key website metrics like total visits, views per visit, visit duration, bounce rate, and top traffic sources.
• Visitor Journeys: Track the complete, step-by-step path of individual visitors on your site, from their entry point to their final action, providing a granular view of user behavior.
• Funnels: Create and monitor conversion funnels to identify where users drop off in key processes, such as sign-ups, checkouts, or onboarding flows.
• Profiles & Product Analytics: A user-centric analytics toolkit for SaaS. Identify users with custom attributes, analyze engagement, and filter for users who are active or about to churn.
• Seline AI Chat (Beta): An integrated AI assistant that allows you to query your analytics data using natural language. Ask questions, request CSV exports, and get quick insights without manual filtering.
• Revenue Tracking: Connect with Stripe or use custom events to track revenue and attribute it to specific marketing campaigns, referrers, or UTM parameters.
• Cookieless & Privacy-First: No cookies are used, and no personal data is stored. Seline uses non-reversible hashing of IP addresses and browser info for unique visitor identification, ensuring GDPR compliance.
• Extensive Filtering: Segment your data with powerful filters, including UTM parameters, referrer, country, device, browser, custom events, and user attributes.

Use Cases for Seline

Seline is versatile and can be used by various online businesses:

• SaaS Companies: Understand how users interact with the product, track feature adoption, monitor trial-to-paid conversion funnels, and identify at-risk or churning users.
• E-commerce Stores: Analyze marketing campaign effectiveness, track revenue attribution from different sources (Google Ads, social media), and optimize the checkout funnel by identifying drop-off points. Works great with Shopify.
• Bloggers & Content Creators: Gain clear insights into which content is performing best, where readers are coming from, and how they navigate the site, all without slowing down the user experience.
• Marketing Agencies: Manage multiple client websites under a single subscription, providing them with simple, easy-to-understand reports while ensuring privacy compliance.
• Startups & Small Businesses: Get essential analytics without the complexity and privacy concerns of Google Analytics. The generous free plan is perfect for getting started.

Advantages of Seline

Seline stands out from the competition with several key advantages:

• Simplicity: An intuitive interface that makes analytics accessible and enjoyable to use daily.
• Lightweight Performance: The ~2kb tracking script is 23x lighter than Google Analytics, ensuring your website remains fast.
• Privacy by Design: Being EU-based, GDPR compliant, and cookieless means you respect user privacy and don't need annoying cookie banners.
• All-in-One Solution: It uniquely combines simple web analytics with powerful product analytics features, eliminating the need for multiple tools.
• Independent & Transparent: A self-funded company focused on building a great product, not on selling user data.

Pricing and Plans

Seline offers a straightforward and flexible pricing model:

• Free Plan: Perfect for small projects, offering up to 3,000 events per month, 1-year data retention, 1 team member, and 5 AI chat messages per month. All features are included.
• Pro Plan: Ideal for growing websites and SaaS businesses. Pricing starts at $14/month for 25,000 events and scales up based on volume. This plan includes unlimited data retention, 30 team members, and 100 AI chat messages per month. A yearly subscription offers a discount equivalent to two months free.

Subscriptions are per-project, but multiple projects can be linked to share a single Pro plan's event limit, offering flexibility for users with multiple sites.