Treads

Treads is a revolutionary, AI-powered subscription service designed to transform car maintenance, starting with the most critical component: your tires. It moves away from the traditional, often expensive and inconvenient model of tire purchasing and maintenance. By offering a single, transparent monthly subscription, Treads covers the entire lifecycle of your tires and more, providing peace of mind, significant savings, and unparalleled convenience. The service is managed through a user-friendly mobile app, making car care as simple as a few taps on your phone. It's an end-to-end solution for car owners who want to eliminate the hassle of maintenance and ensure their vehicle is always safe and road-ready.

How to use Treads

Getting started with Treads is a simple, three-step process designed for maximum convenience:

1. Download & Connect Your Car: The journey begins by downloading the Treads app from your app store. In under five minutes, you can connect your vehicle to the app. This connection allows Treads' AI to access your car's specifications and recommend the most suitable products and services.
2. Pick Your Tires & Subscribe: Based on your vehicle's data and your driving needs, the AI-powered system will recommend the best tires. You can then select a subscription plan that aligns with your budget, with options ranging from Economy to Performance.
3. Schedule Your Mobile Install: Once subscribed, you can schedule a mobile installation at a time and place that works for you, whether it's at home or your office. A certified Treads service partner will arrive to install your new tires, getting you on the road safely and without any disruption to your day.

Ongoing maintenance is just as easy. The app will send you push notifications every 5,000 miles or 6 months to schedule a mobile tire rotation. If you encounter a road hazard, you can request a tire repair or replacement directly through the app's service menu.

Core Features of Treads

• AI-Powered Tire Matching: The intelligent system analyzes your vehicle's specifications to recommend the optimal tires for performance, safety, and longevity.
• All-Inclusive Tire Subscription: Your monthly fee covers new tires, replacements when tread depth reaches 4/32″ (after an 18-month minimum subscription), and repairs for punctures or damage.
• Convenient Mobile Service: Treads brings the tire shop to you with on-demand mobile installation, rotation, and repair services at your chosen location.
• 24/7 Full Roadside Assistance: Comprehensive emergency support includes towing, dead battery jumpstarts, lockout assistance, fuel delivery, winching service, and spare tire installation.
• Proactive Maintenance Alerts: The app sends timely push notifications for tire rotations and other essential services, helping you stay on top of vehicle health.
• Vehicle Safety Recall Notifications: Get real-time alerts for any outstanding safety recalls on your vehicle, with assistance in scheduling service at a qualified dealership.
• Sustainable Practices: Treads is committed to environmental responsibility through the proper recycling of all replaced tires and a 1% donation of your subscription to Stripe Climate for carbon removal.

Use Cases for Treads

Treads is ideal for a wide range of car owners:

• Busy Professionals: For individuals who value their time, Treads eliminates the need to visit tire shops. Mobile service at home or the office means maintenance happens without disrupting their schedule.
• Budget-Conscious Families: The fixed monthly fee helps families manage car expenses predictably, avoiding the financial shock of a large, unexpected bill for a new set of tires.
• New or Inexperienced Car Owners: Treads simplifies the complexities of car maintenance, providing expert recommendations and managing the entire process to ensure vehicle safety and reliability.
• Environmentally-Aware Drivers: For those who want to minimize their environmental footprint, the responsible tire recycling and carbon removal contributions offer a way to make a positive impact.

Advantages of Treads

The Treads model offers significant advantages over traditional tire ownership:

• Financial Savings: Customers can save an average of over $600 by avoiding high upfront costs, financing interest, and by bundling services into one low monthly payment.
• Ultimate Convenience: The "we come to you" model for installation and maintenance saves users an average of 16 hours of waiting time at a garage over the life of their tires.
• Enhanced Safety: Proactive maintenance reminders, quality tire recommendations, and immediate access to roadside assistance ensure your vehicle is always in its safest condition.
• Predictable Budgeting: A flat monthly fee transforms a large, unpredictable capital expense into a small, manageable operational cost, making financial planning easier.
• Comprehensive Peace of Mind: From new tires to roadside emergencies, Treads offers a complete, end-to-end solution that covers all your tire-related needs.

Pricing and Plans

Treads offers a transparent, subscription-based pricing structure. A one-time installation fee of $165.00 is required for the initial set of four new tires. If a damaged tire needs replacement, a $25.00 per-tire installation fee applies.

The monthly subscription plans are tiered based on the type of tire:

• Economy: $30 per month
• Standard: $40 per month
• Premium: $60 per month
• Performance: $80 per month

All plans include the full suite of services: new tires, mobile rotations, tire repairs and replacements, full roadside assistance, and vehicle safety recall notifications.