Loom

Loom is a leading asynchronous video communication platform designed to make workplace communication more efficient, effective, and personal. Acquired by Atlassian, Loom empowers over 25 million users across 400,000 companies to convey complex ideas and provide rich feedback without scheduling another meeting. By allowing users to record their screen, camera, and microphone simultaneously, Loom creates instantly shareable video messages that capture context and tone far better than text alone. The platform is further enhanced by a powerful AI suite that automates tedious tasks, making videos more polished and accessible in a fraction of the time.

How to use Loom

Getting started with Loom is simple and intuitive. First, download the Loom desktop app (for Mac or Windows), the mobile app (iOS/Android), or install the Chrome extension. Once installed, you can start recording with a single click. Choose to record your entire screen, a specific application window, or just your camera. During the recording, you can use tools like a drawing pen, mouse emphasis, and virtual backgrounds to make your message clearer. When you finish, Loom automatically uploads the video and generates a shareable link. There's no rendering or lengthy upload process. The video can then be enhanced by Loom's AI, which can automatically generate a title, a summary, chapters, and identify action items. Share the link in any application—like Slack, Jira, Notion, or email—to collaborate with your team.

Core Features of Loom

• AI-Powered Enhancements (Loom AI): Automatically generates titles, summaries, chapters, and tasks from your video. It also features filler word and silence removal to create polished recordings instantly.
• High-Quality Recording: Capture your screen and camera in up to 4K resolution. Features include virtual backgrounds, camera frames, background noise suppression, and a recording canvas.
• Instant Sharing & Collaboration: Videos are instantly available via a shareable link upon completion. Viewers can react with emojis and leave time-stamped comments to provide precise feedback.
• Advanced Editing Tools: Trim and stitch video clips, edit your video by editing the transcript, add custom thumbnails, and embed clickable links directly into your video.
• Team Workspace & Analytics: Organize videos in a shared team library with folders and spaces. Gain insights into who has watched your video and track engagement metrics.
• Enterprise-Grade Security: Offers advanced security features including SSO (SAML), SCIM for user provisioning, custom data retention policies, and advanced content privacy controls.
• Extensive Integrations: Seamlessly integrates with popular workplace tools like Slack, Jira, Confluence, GitHub, Salesforce, Notion, and Figma.

Use Cases for Loom

Loom is versatile and valuable across various departments and roles:

• Engineering: Conduct code reviews, report bugs with screen recordings, and share technical demos of new features.
• Sales: Send personalized video pitches to prospects, record product demos, and create follow-up messages that stand out.
• Customer Support: Create quick troubleshooting tutorials, provide personalized solutions to customer issues, and build a library of support-related video content.
• Design & Product: Present design mockups, walk through user flows, and gather asynchronous feedback on prototypes.
• Marketing: Share campaign briefs, report on performance metrics, and create internal announcements.
• Leadership & HR: Deliver company-wide updates, onboard new hires, and provide personalized feedback to team members.

Advantages of Loom

Loom's primary advantage is its ability to significantly reduce the need for live meetings, freeing up valuable time on everyone's calendar. It enhances communication clarity by adding visual context and personal tone that text-based communication lacks. The AI suite boosts productivity by automating post-production work, allowing users to share professional-quality videos with minimal effort. For remote and distributed teams, Loom helps foster a stronger sense of connection and collaboration. Its robust security and administrative features make it a scalable solution for organizations of any size.

Pricing and Plans

Loom offers a range of plans to suit different needs:

• Starter: Free. Includes up to 25 videos per person, with a 5-minute recording limit per video. Ideal for individuals getting started.
• Business: $15 USD/user/month (billed annually). Offers unlimited videos, unlimited recording length, custom branding, engagement insights, and basic editing features.
• Business + AI: $20 USD/user/month (billed annually). Includes all Business features plus the full Loom AI suite, such as auto-summaries, filler word removal, and auto-meeting notes.
• Enterprise: Custom pricing. Designed for large organizations, this plan includes advanced security (SSO, SCIM), custom data retention, Salesforce integration, and dedicated support.
• Loom for Education: A free plan is available for verified teachers and students.

A 14-day free trial of the Business + AI plan is available.