Workflow Overview
Workflow is a comprehensive design feedback and approval tool designed to eliminate the chaos of traditional review cycles. It provides a centralized platform where designers, creative teams, and clients can collaborate seamlessly. Instead of juggling feedback across emails, Slack messages, and spreadsheets, Workflow allows all stakeholders to leave precise, contextual comments directly on the creative assets. This includes live websites, Figma designs, videos, images, presentations, and over 30 other media types. The platform's mission is to give creatives back their most valuable asset—time—by streamlining the non-creative work that surrounds the design process.
The tool is trusted by creatives in over 150 countries and is built to be incredibly intuitive for everyone involved, especially for clients and reviewers who may not be tech-savvy. With a zero-signup experience for reviewers, they can start providing feedback immediately just by clicking a shared link. This frictionless process encourages timely and detailed feedback, accelerating project timelines from initial brief to final approval.
How to use Workflow
Using Workflow is designed to be a straightforward and intuitive process for both designers and reviewers:
- Share Your Work: As a designer, you start by sharing a link to your creative asset. This can be a live website URL (including password-protected sites), a Figma prototype, a video file, an image, or a PDF.
- Invite Reviewers: Send the generated Workflow link to your clients, team members, or other stakeholders. They do not need to create an account to participate.
- Leave Contextual Feedback: Reviewers open the link and can simply click anywhere on the design to drop a pin and leave a comment. For videos, comments are automatically time-stamped.
- Record Video Walkthroughs: To provide better context, designers can record a video walkthrough, using their voice and screen to explain design decisions and guide reviewers through the work.
- Organize and Act on Feedback: All comments are collected in a single, organized dashboard. Designers can tick off comments as they complete revisions, ensuring nothing is missed.
- Manage Versions: After making changes, upload a new version. Workflow keeps a complete history of all versions and comments, making it easy to track progress and refer back to previous feedback.
- Get Final Approval: Once all revisions are complete, clients can use the clear 'Approve' button to give their final sign-off, eliminating any ambiguity.
Core Features of Workflow
- Multi-Format Visual Feedback: Leave comments directly on live websites, Figma designs, videos, images, PDFs, and more.
- Zero-Signup for Reviewers: A frictionless experience where clients can provide feedback without needing to register.
- Centralized Version History: All project versions and their corresponding feedback are stored in one place for a clear audit trail.
- Video Feedback Recording: Explain complex ideas by recording your screen and voice directly within the platform.
- Project Management Tools: Features like a Kanban board view and dedicated client portals help organize multiple projects and deliverables.
- One-Click Approvals: A simple and clear approval button to formally sign off on designs.
- AI Pre-flight Checks (Coming Soon): An upcoming AI feature will automatically scan designs for common issues like website responsiveness errors, accessibility problems (e.g., low color contrast), and copy mistakes (typos, grammar).
- Automatic Technical Data Capture: Each comment automatically includes the reviewer's browser, OS, and screen resolution, helping developers debug issues faster.
Use Cases for Workflow
Workflow is versatile and valuable for various creative professionals:
- Web Designers & Developers: Collecting client feedback on staging or live websites built on platforms like Squarespace, WordPress, and Webflow.
- UI/UX Designers: Collaborating on Figma mockups and prototypes, ensuring feedback is tied to specific UI elements.
- Creative Agencies: Managing dozens of client projects simultaneously, keeping all communication, feedback, and approvals organized and on schedule.
- Marketing Teams: Reviewing marketing materials such as landing pages, email campaigns, ad creatives, and social media graphics.
- Videographers & Animators: Gathering time-stamped feedback on video drafts to streamline the editing process.
Advantages of Workflow
The primary advantage of Workflow is its ability to simplify and accelerate the creative process. It replaces fragmented communication channels with a single source of truth, reducing misunderstandings and saving significant time. The client-friendly interface lowers the barrier to collaboration, leading to better and faster feedback. By consolidating tools for feedback, versioning, and project management, it also helps teams reduce their tech stack and associated costs. The upcoming AI features promise to further enhance efficiency by catching common errors before they even reach the client.
Pricing and Plans
Workflow operates on a freemium model, allowing users to get started for free.
- Free Trial: You can create unlimited projects and invite reviewers for free for the first 14 days to fully evaluate the platform.
- Standard Plan: Priced at $16 per seat/month. This plan is designed for solo designers and small agencies. It includes unlimited uploads, unlimited comment-only users and reviewers, video feedback recording, a Kanban board view, and client portals. A 20% discount is available for yearly subscriptions.
- Guarantee: Workflow offers a 60-day money-back guarantee, providing a risk-free opportunity to adopt the tool.
Traffic
Latest traffic
Status
Monthly traffic trend
- 2025-9: 6.2K
- 2026-1: 22.0K
- 2026-2: 24.2K
- 2026-3: 31.7K
- 2026-4: 37.3K
- 2026-5: 27.2K
Geography
Top 5 countries / regions
- 🇬🇧United Kingdom34.1%
- 🇺🇸United States20.9%
- 🇷🇪Réunion16.3%
- 🇦🇺Australia15.0%
- 🇮🇳India13.7%
Traffic sources
| Source type | Percentage |
|---|---|
Direct | 70.7% |
Email | 27.8% |
Referral | 1.5% |
Top keywords
| Keyword | Cost per click |
|---|---|
| desgn workflow | $0.00 |
| web for workflows design | $0.00 |
| workflow | $3.67 |
| workflow design | $12.66 |
| workflow design app | $0.00 |
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